Sunday, September 27, 2009

Street Typography: Walk The Plank

There is something attractive about using rough, often hidden construction materials as design elements. This steel support beam could hold up a lot more than two numbers balancing on a concrete slab. For such a quaint street lined with patios and beer pubs, this street address fights for attention like a heavy weight champion. Its size alone has its opponents beat. At night the front face of the 70 lights up, giving the illusion that it is simply floating. Brilliant. I think the designer increased the pt size of the #0 and altered the bottom of #7. Tight kerning. Futura SC Medium.

Thursday, September 24, 2009

Street Typography: Let's Get Vertical

First off, if you've been to Japan you've seen this style of signage everywhere. The buildings have a different commercial business on every floor and need to advertise it with vertical billboards. Here in Toronto, on Front Street, this low rise has just gone vertical for style points. Perhaps this is a band aid for whatever lies behind. I think it is eye catching to the passerby and gives an older building a contemporary touch. Futura Extra Bold.

Wednesday, September 23, 2009

Street Typogrpahy: Industrial Style. Big and Bold.

What would appear to be an industrial bay door is actually a residential garage. My friend Cody showed me this gem in East Vancouver. It is similar in function to 59 amblepath but obviously more sophisticated in execution. My guess is Helvetica Neue Black. The 8s throw me though because the necks are not as deep as helvetica. Any guesses? A great address nonetheless.