Street Typography: Walk The Plank

There is something attractive about using rough, often hidden construction materials as design elements. This steel support beam could hold up a lot more than two numbers balancing on a concrete slab. For such a quaint street lined with patios and beer pubs, this street address fights for attention like a heavy weight champion. Its size alone has its opponents beat. At night the front face of the 70 lights up, giving the illusion that it is simply floating. Brilliant. I think the designer increased the pt size of the #0 and altered the bottom of #7. Tight kerning. Futura SC Medium.